1. Executive Summary
Snapshot of your business plan as a whole and touches on your company profile and goals.
a. If You Are a Startup or New Business
If you are just starting a business, you won’t have as much information as an established company. Instead, focus on your experience and background as well as the decisions that led you to start this particular enterprise.
Demonstrate that you have done thorough market analysis. Include information about a need or gap in your target market, and how your particular solutions can fill it. Convince the reader that you can succeed in your target market, then address your future plans.
b. If You Are an Established Business
– If you are an established business, be sure to include the following information:
– The Mission Statement
– Company Information
– Growth Highlights
– Your Products/Services
– Financial Information
– Summarize future plans.
- Your company description provides information on what you do, what differentiates your business from others, and the markets your business serves
What to Include in Your Company Description
– List the specific consumers, organizations or businesses that your company serves or will serve.
– Explain the competitive advantages that you believe will make your business a success such as your location, expert personnel, efficient operations, or ability to bring value to your customers.
– Describe the nature of your business and list the marketplace needs that you are trying to satisfy.
– Explain how your products and services meet these needs.